Good Morning, Trent
Vern Eide Ford
3 items need your attention, 3 to watch.
Team Priority
Internet Advancement
Materially Below StandardDealership-wideEngaged → Appointment
18.6%
24 Appointments Created / 129 Engaged Internet Customers
Cohereo Benchmark
40%
Vern Eide Ford Goal
40%
Engagement (Healthy)
76.8%
Customers are engaging at a strong rate, but too few engaged conversations are becoming appointments. 7 of 7 qualifying salespeople sit below the 40% benchmark.
Appointment volume itself is the constraint, not show quality: 22 shows have occurred from 24 appointments. Reported for Trailing 30 days through September 14, 2026.
Management Focus Internet appointment setting
Needs Attention
Engaged → Appointment
6.7%
1 Appointments / 15 Engaged Customers
30-day viewInternet Advancement
Matthew is successfully establishing meaningful internet engagement at 83.3%, but almost none of those conversations are progressing to appointments — 1 appointment from 15 engaged customers. Appointment setting remains the clearest measurable development area.Do not diagnose Matthew as needing more internet engagement — engagement is above standard.
Engaged → Appointment
10.0%
2 Appointments / 20 Engaged Customers
30-day viewInternet Advancement
Cody Reichelt engages internet customers at a healthy 76.9%, but only 2 of 20 engaged conversations became appointments. The sample is meaningful enough to treat internet advancement as his primary development area.Engagement is healthy — the measurable gap sits after engagement.
Engaged → Appointment
17.4%
4 Appointments / 23 Engaged Customers
30-day viewInternet Advancement
Natalie's engagement is healthy at 79.3% and all 4 appointments she created showed. Her primary measurable internet weakness is advancement: 4 appointments from 23 engaged customers against a 40% standard.
Watch
Internet Engagement
60.0%
6 Engaged / 10 Net Leads
30-day viewCohereo Benchmark
66%
Observations
10
Engagement reads below the 66% standard, but on only 10 net internet leads. Angela also creates more live phone conversations than anyone on the team, so watch this rather than escalate it.
Monitor / View DetailShow Rate
100.0%
1 Show / 1 Appointment
30-day viewCohereo Benchmark
66%
Observations
1
A 100% show rate and 20.0% internet closing come from 5 net internet leads and a single appointment. The results are shown as reported, but the sample is too small to be treated as proven performance.
Monitor / View DetailInternet Closing
4.8%
1 Sold / 21 Net Leads
30-day viewCohereo Benchmark
12%
Observations
21
Every appointment Tate created showed, and his contact rate is second best on the team — but only 1 of 21 internet opportunities has sold. Worth watching alongside his 21.4% advancement.
Monitor / View DetailRecognition
Full-Funnel Execution
On meaningful volume, Ryan is one of the strongest performers across several stages of the funnel and across all three closing sources. His 28.6% advancement is the best on the team, though it is still below the 40% Cohereo standard.
View DetailEngagement + Appointment Integrity
Cody Bier has the strongest internet engagement on the team and every appointment he set showed up. Advancement at 23.1% is still below standard, so recognition here is for engagement and appointment integrity.
View DetailPerformance Path
Team actuals for Trailing 30 days through September 14, 2026. Earlier constraints are coached before later symptoms.
72
Cohereo Effort Score
76.8%
129 Engaged / 168 Net Leads
18.6%
24 Appts / 129 Engaged
91.7%
22 Shows / 24 Appts
Conversion